Writing quality content for a website is not an easy task, no matter who is responsible for creating it. Whether it’s the site owner or a hired professional, the things to consider as a guide are pretty much the same.
Why is this the case? The answer is simple: the desired result is the same, regardless of its source. So there is a recipe for success that you should know!
These 6 steps will walk you through the entire process, so you get every opportunity for success right from the start.
1. Think globally. Always think globally.
Global thinking does not mean thinking globally, but thinking on a large scale. Here are some examples of how to apply global thinking.
- Choose keywords that match the overall theme of the site.
- Think about who your readers are, what your readers want, how they can find you in a search.
2. Structure your ideas in a coherent way.
That makes the text/content easy to follow: both for you to send the message properly and for the readers to better comprehend.
That is one key component of what experts call “user-friendliness”.
3. Plan ahead, if possible.
Reinforcing interest works in every area you can think of. The key is to get them to want more. If you announce or leave a clue about what follows, what you know people are interested in, they will “make a date” as a result.
4. Give solid proof.
Even if no one asks for it, from time to time provide convincing evidence that you know what you’re talking about. If you look like an expert, you will have more “brand credibility. Even if your goals are sales, an expert will always beat an amateur.
- Brag about any certificate or accomplishment you have.
- Recognition and reviews are great also; try having some made for you.
- Give away your sources: chances are, if your reader is not narrow-minded, that you two read the same book. Mention it in your article, have the courage to say that a certain fragment is from that book. It shows that you are a cultured individual, with reliable sources, not talking from your imagination.
5. Is it a favor? Make it as clear as you can.
If you’re doing your reader a favor: say it. If you’re not doing them a favor, from time to time you can make it look like you are. After all, the service you provide is a thing you do so they don’t have to, right? If doing this properly, you might have the chance to change their attitude from a passive one to an active, full of gratitude one.
6. Proofread everything.
Read it for yourself first. See how it sounds, where it can be completed or improved, double-check the spelling. Do everything in your power to have the desired result.
If you put yourself in the reader’s shoes, you’ll get the chance to understand exactly what you’re doing right or wrong and improve it.